Training

A Quick Note From Me – Site Basics and A Warm Welcome

Fast Links to Tools – Freebie and Paid Tools You Can Use.

Business Case Preparation.

EXECUTIVE SUMMARY - START HERE! Fast Start Your Business Case Preparation Knowledge.

Basics of a Business Case – Arguing for funding? Go here.

Get Informed – Quote facts to sound like an expert.

Gathering Research – Get Demographic and Usage data in one click.

Doing the Financials – How to make the numbers make sense.

Formatting Your Business Case – Create a document you're proud of.

Online Marketing Strategy.

EXECUTIVE SUMMARY – Fast Start Your Online Marketing Strategy Knowledge.

Online Brand Strategy – How to build a brand online and win.

Positioning – How to jockey for space in a customer's mind.

Company Slogans – What other companies do.

Spying on Competitors – Forget your balaclava, we'll show you how to really snoop.

Source Code: A Case Study – Behind the scenes and why one competitor beats the other.

Monitoring your Competitors – Keeping an eye on your competitors moving forward.

How to do a Competitor Analysis – Your step-by-step guide to compiling your competitor report.

Niche Marketing Strategy – David versus Goliath using the Niche Marketing Strategy.

Finding Products to Sell – What to sell? Here are your options and how to cull them down.

Using eBay for Research – What you can learn from the auction giants.

Hot Searches – Need to find out what's scalding hot online? Go here.

How to Innovate – Boring is not safe anymore. Change the rules of the game through innovation.

The Name Game – How to name brands and protect trademarks.

Online Pricing In A Nutshell – Discover how businesses price online.

Angels and Devils – Choose your customer before you set your price.

Making Prices Hard to Compare – Make it tough for buyers to compare on price alone.

Making Prices Easy to Compare – Make it easy for buyers to compare your price.

Price Comparison Websites – Who’s big in the price comparison game.

Channel Conflict – How to juggle multiple distribution channels.

Domain Names.

EXECUTIVE SUMMARY - START HERE! Fast Start Your Domain Names Knowledge.

Domain Names – The warts and all of Domain Names.

Buying Pre-Loved (secondhand) Domains – The Pros, the Cons and What to Avoid.

Selling Your Domain Name – How it’s done and where.

Subdomains - The secret weapon at your disposal.

Getting Your Website Built.

EXECUTIVE SUMMARY – START HERE! Fast Start Your Getting Your Website Built Knowledge.

SEO Before You Start – Stuff you need to consider BEFORE you build.

Writing a Technical Brief – 10 No-Brainers, Plus What Else to Include in Technical Specs.

Hiring a Web Developer or DIY – Beware the snake oil salesman. What to know BEFORE you hire a developer.

Content Management Systems – Proprietary, Open Source or HTML Editors? The lowdown on them all.

Blogs – How businesses start online conversations with customers.

Sample technical brief for a blog – What to think about when creating a blog.

Navigation and Usability – How to make it easy for visitors to reach their destination.

Sitemaps and sitemaps – what they are (and yes, they're different) and why you MUST have them.

Accepting Online Payments – The what's and how's of accepting online payments.

Page Load – Be user-friendly and on the front foot in the new frontier for SEO.

Website Speed Test – Take this test now to discover if your site loads faster than a speeding bullet.

Google Webmaster – Learn to set yourself up in this must-have Google Tool.

Google Analytics – Getting Around Google's Reporting Tool.

Choosing your hosting service – Hey! They aren't all created equal. We tell you what to look for.

Developing Content.

EXECUTIVE SUMMARY - START HERE! Fast Start Your Developing Content Knowledge.

Banners – All you need to know about the No. 1 online visual representation of your brand.

Fonts – Website fonts, compatible fonts, font tags and more.

Writing Headlines – How to write great headlines that stop potential buyers dead in their tracks.

Internet Copywriting 101 – 11 Rules To Create Killer Copy.

Writing long sales copy – How to write jaw-dropping long sales copy.

Sample Sales Letter – We pick apart the formula for Long Sales Letters.

Using Images – What to do to present yourself in the best possible way.

Displaying images – How to be inventive with showcasing your pictures.

Podcasting – Audio for the new high-tech, connected world.

Video – The Hows and Whats of Online Moving Images.

Video Hosts – Need to save on bandwidth charges? We tell you where to go, nicely of course.

Search Engine Optimisation.

Search Engine Overview – The Basics of Search Engines.

Search Engine Rules – MUST READ! Know the Rules to Avoid Penalty.

Bing Rules – How to avoid Bing penalty (it could cost you your rank).

Google Rules – How to avoid Google penalty (it could cost you your rank).

Yahoo! Rules – How to avoid Yahoo! penalty (it could cost you your rank).

How Google Ranks – The Overview to Everything Google.

Keyword Research – It’s not Rocket Science finding the right phrases for your website.

Keyword Research Tools - Fast guide to freebie and paid tools you can use.

SEO For Local Business – What small businesses need to do online.

Case Study – Local Business – Going undercover of a small, local business.

Directories, Page Rank 5 or Higher – 215 Directories by page rank, subject and their quick links.

Robots.txt – Learn what it is and how to create it.

Page Load – The New Frontier to Optimise for Search

eBook Distribution – Spread your word across the web.

Article Marketing – How other people spread around content about you.

Article Directories – 50 Article Directories by Rank, PR, and whether they are No Follow.

Unsolicited Invitations - What to do about those tempting but unsolicited emails

Online PR.

The Media -Reporters, Getting Noticed and Avoiding Those Gaffes.

How to launch a website – Publicity (NOT advertising) is what you need.

How to get on Google News – Press release strategy, Online PR campaign tips, Writers and more.

Personal Branding – Building the profile of individuals.

Reputation Management - See how it can go terribly wrong.

Proactive Brand Protection Strategies – Stop damage from occurring before it starts.

Online Brand Damage Control – How to react to brand-reputation damage.

Reputation Management Tools – Free and Paid tools to help you manage your reputation.

Online Advertising.

EXECUTIVE SUMMARY - START HERE! Fast Start Your Pay-Per-Click Knowledge.

Pay-per-click Advertising – All the basics of Google Adwords.

How Advertisers Choose Keywords – Uncovering the right keywords.

Pay-Per-Click Copywriting – What you need to know about writing killer ads.

Bidding for PPC Advertising – How to make the dollars make more cents.

Adwords PPC Analytics – What the numbers mean.

Advertising Tools – Free and paid tools to use in ad campaigns.

Advertising Tools Videos – Learn how the tools work.