Our adventure starts here. – who should be online, why be online and the process you’ll need to follow.

Business Case Preparation.

Basics of a Business Case – who should plan and the process to follow.

Get Informed – it’s the first step in Business Case preparation.

Gathering Research – where to find information about Internet Usage and Demographics.

International Statistics Agencies – Bureau of Statistics agencies from around the world.

Doing the Financials – How to make the numbers make sense.

Formatting Your Business Case – How to make your killer Business Case look professional.

Online Marketing Strategy.

Online Brand Strategy – How to build a brand online.

Positioning – What it is and how to do it.

Spying on Competitors – Forget your balaclava, we’ll show you how it’s done.

Source Code: A Case Study – Compare two competitors and learn why one fares better.

Monitoring your Competitors – Keeping an eye on your competitors moving forward.

Niche Marketing Strategy – David versus Goliath using the Niche Marketing Strategy.

Finding Products to Sell – Where to Look and How to Cull Down the Options.

Hot Searches – Need to find out what’s scalding hot? Here is where to go to find out.

How to Innovate – A framework for planning your product innovation.

The Name Game – More tips on naming brands and where to go to check trademarks.

Making Prices Hard to Compare – Pricing Strategies to make it tough to compare on price alone.

Making Prices Easy to Compare – Pricing Strategies for no-frills and budget brands.

Price Comparison Websites – A List of some Australian and International Sites.

Channel Conflict – Strategies for managing the conflict between multiple distribution channels.

Domain Names.

Domain Names – an Overview about Domain Names.

Buying Pre-Loved (secondhand) Domains – what you need to know including what to avoid.

Selling Your Domain Name – what to do and how to do it.

Subdomains – what they are, when to use them, how to set them up.

Getting Your Website Built.

SEO Before You Start.

Hiring a Web Developer or DIY.

Writing a Technical Brief.

Choosing Your Content Management System.

Navigation and Usability.

Google Webmaster and Analytics.

Choosing your hosting service – what to look for.

Developing Content.

Banners.

Writing Headlines.

Creating engaging body copy.

Using Images – how to use images on the Internet.

Displaying images – get inventive with showcasing your products.

Writing long sales copy.

Search Engine Optimisation.

Search Engine Overview. – how they work, factors affecting ranking, site search introduction.

Search Engine Rules. – an Overview and the Top 3 Infringements.

Bing Rules – how Bing works and what to do to avoid being penalised.

Google Rules – how Google works and what to do to avoid being penalised.

Yahoo! Rules – how Yahoo! works and what to do to avoid being penalised.

Keyword Research – how to choose the right keywords from your business.

Keyword Research Tools – Fast Guide to Tools You Can Use

On-Page Optimisation – what it is and how its done.

Off-Page Optimisation – what it is and how its done.

Link Strategy – what it is and how it’s done

Directories, Page Rank 5 or Higher – List of directories including quick links and tips.

Reputation Management.

Reputation Management – what it is and how it can go terribly wrong. Also includes trademark infringement.

Proactive Brand Protection Strategies – what you can do to reduce damage from occurring.

Online Brand Damage Control – what to do once damage is occurring.