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General Pages.

Home. About. Our History. Joining Up. Meet the Strategist. Blog. FAQs.

Training. Updates. Sitemap. Blog Archive. Terms. Training Terms and Conditions. Privacy.

Modules And Tutorials.

MODULE 1: Business Case Preparation

Tutorial 1.  Executive Summary – Business Case Preparation (VIDEO)
Tutorial 2.  Basics Of A Business Case
Tutorial 3.  Get Informed
Tutorial 4.  Gathering Research (VIDEO)
Tutorial 5.  Doing The Financials
Tutorial 6.  Formatting Your Business Case

MODULE 2: Internet Marketing Strategy.

Tutorial 1.  Executive Summary – Internet Marketing Module. (VIDEO)
Tutorial 2.  Online Brand Strategy.
Tutorial 3.  Positioning.
Tutorial 4.  Company Slogans.
Tutorial 5.  Spying On Competitors. (VIDEO)
Tutorial 6.  Source Code. (VIDEO)
Tutorial 7.  Source Code – A Case Study.
Tutorial 8.  Monitoring Your Competitors. (VIDEO)
Tutorial 9.  How To Do A Complete Competitor Analysis. (VIDEO)
Tutorial 10. Niche Marketing Strategy.
Tutorial 11. Finding Products To Sell. (VIDEO)
Tutorial 12. Using eBay For Research. (VIDEO)
Tutorial 13. Hot Searches.
Tutorial 14. How To Innovate.
Tutorial 16. Online Pricing In A Nutshell.
Tutorial 17. Angels and Devils.
Tutorial 18. Making Prices Hard To Compare.
Tutorial 19. Making Prices Easy To Compare.
Tutorial 20. Price Comparison Websites.
Tutorial 21. Channel Conflict.

MODULE 3: Domain Names

Tutorial 1.  Executive Summary – Domain Names Module. (VIDEO)
Tutorial 2.  Domain Names.
Tutorial 3.  Buying Pre-Loved or Secondhand Domain Names.
Tutorial 4.  Selling Domain Names.
Tutorial 5.  Sub-Domains.

MODULE 4: Getting Your Website Built.

Tutorial 1:  Executive Summary – Getting Your Website Built. (VIDEO)
Tutorial 2:  SEO Before You Start.
Tutorial 3:  Writing a Technical Brief.
Tutorial 4:  Hiring a Web Developer (or DIY). (VIDEO)
Tutorial 5:  Content Management Systems.
Tutorial 6:  Navigation and Usability.
Tutorial 7:  Sitemaps and sitemaps.
Tutorial 8:  Accepting Online Payments.
Tutorial 9:  Page Load.
Tutorial 10: Website Speed Test.
Tutorial 11: Google Webmaster. (VIDEO)
Tutorial 12: Google Analytics. (VIDEO)
Tutorial 13: Choosing your hosting service.

MODULE 5: Developing Content.

Tutorial 1:  Executive Summary – Developing Content. (VIDEO)
Tutorial 2:  Banners.
Tutorial 3:  Fonts.
Tutorial 4:  Writing Headlines.
Tutorial 5:  Internet Copywriting 101. (VIDEO)
Tutorial 6:  Writing long sales copy.
Tutorial 7:  Sample Sales Letter.
Tutorial 8:  Using Images.
Tutorial 9:  Displaying images.
Tutorial 10: Podcasting.
Tutorial 11: Video.
Tutorial 12: Video Hosts.
Tutorial 13: Protecting Copy Content Copyright.

MODULE 6: Search Engine Optimisation

Tutorial 1: Executive Summary – Search Engine Optimisation.
Tutorial 2: Search Engines Overview.
Tutorial 3: Search Engine Rules.
Tutorial 4: Bing Rules.
Tutorial 5: Google Rules.
Tutorial 6: Yahoo! Rules.
Tutorial 7: How Google Ranks.
Tutorial 8: On-Page Optimisation.
Tutorial 9: Keyword Research.
Tutorial 10: Keyword Research Tools.
Tutorial 11: Google Images.
Tutorial 12: Google Rich Snippets.
Tutorial 13: Robots.Txt.
Tutorial 14: Off-Page Optimisation.
Tutorial 15: Link Strategies.
Tutorial 16: Directories PageRank 5 and Higher.
Tutorial 17: SEO For Local Businesses.
Tutorial 18: Google Maps.
Tutorial 19: Google Places.
Tutorial 20: Case Study – Local Business.
Tutorial 21: Hiring A SEO.
Tutorial 22: Unsolicited Invitations.

MODULE 7: Online Public Relations.

Tutorial 1: Executive Summary – Online Public Relations.
Tutorial 2: The Media.
Tutorial 3: How To Write A Press Release.
Tutorial 4: How To Get On Google News.
Tutorial 5: How To Launch A Website.
Tutorial 6: Personal Branding.
Tutorial 7: Reputation Management.
Tutorial 8: Proactive Brand Protection Strategies.
Tutorial 9: Online Brand Damage Control.
Tutorial 10: Reputation Management Tools.

MODULE 8: Online Advertising (Pay-Per-Click)

Tutorial 1: Executive Summary – PPC Advertising. (VIDEO)
Tutorial 2: Pay-Per-Click Advertising. (VIDEO)
Tutorial 3: How Advertisers Choose Keywords. (VIDEO)
Tutorial 4: PPC Copywriting. (VIDEO)
Tutorial 5: Bidding for PPC Advertising. (VIDEO)
Tutorial 6: PPC Analytics. (VIDEO)
Tutorial 7: Google Display Network. (VIDEO)
Tutorial 8: Google Ad Media Planner. (VIDEO)
Tutorial 9: Advertising Research.
Tutorial 10: Advertising Tools. (VIDEO)

MODULE 9: Blogging

Tutorial 1. Executive Summary – Blogging.
Tutorial 2. Blogs.
Tutorial 3. Creating Your Blog.
Tutorial 4. Creating Content For Your Blog. (VIDEO)
Tutorial 5. SEO For Blogs.
Tutorial 6. Getting Your Content Shared.
Tutorial 7. Blog Directories.
Tutorial 8. Tips For Writing A Technical Brief.
Tutorial 9. Sample Technical Brief For A Blog.
Tutorial 10. WordPress Basics.
Tutorial 11. 60 WordPress Plugins Explained.

MODULE 10: GENERATING TRAFFIC.

Tutorial 1: eBook Distribution
Tutorial 2: Article Marketing
Tutorial 3: Article Directories

Express Lane.

• Search Engines 101.
• How To Create A Google Account.
• Getting Keyword Ideas.
• How To Use The Google External Keyword Tool.
• How To Write to Rank.
• Twitter 101.
• Twitter For Business.
• Geo-Targeting Your Website.
• Google Maps 101.
• Listing Your Business In Google Maps.
• Google Maps For National Businesses.

On-Site Training Programs.

Overview: On-Site Training Programs
Program 1: Google 101
Program 2: Using The Internet As A Research Tool
Program 3: Building A Blog Using WordPress
Terms: Terms
Training Terms: Training Terms and Conditions