Sitemap
General Pages.
Training Tutorials.A Quick Note from Me - Site basics and a warm welcome. It all starts here - Why be online anyway? The Executive Summary – The Fast Start to Your Online Adventures. Business Case Preparation.EXECUTIVE SUMMARY – Fast start the Business Case Preparation module. Basics of a Business Case – Arguing for funding? Create a compelling business case. Get Informed – Quote facts to sound like an expert. Here’s what to do. Gathering Research – Get to Internet Demographic and Usage researchers in one simple click. Doing the Financials – How to make the numbers make sense. Formatting Your Business Case – How to create a document you're proud of. Online Marketing Strategy.EXECUTIVE SUMMARY - Fast Start the Online Marketing Strategy Module. Online Brand Strategy – How to build a brand online and win. Positioning – How to jockey for space in a customer's mind. Company Slogans – What other companies do. Spying on Competitors – Forget your balaclava, we'll show you how to really snoop. Source Code: A Case Study – Behind the scenes and why one competitor beats the other. Monitoring your Competitors – Keeping an eye on your competitors moving forward. How to do a Competitor Analysis - Your step-by-step guide to compiling your competitor report. Niche Marketing Strategy – David versus Goliath using the Niche Marketing Strategy. Finding Products to Sell – What to sell? Here are your options and how to cull them down. Using eBay for Research – What you can learn from the auction giants. Hot Searches – Need to find out what's scalding hot online? Go here. How to Innovate – Boring is not safe anymore. Change the rules of the game through innovation. The Name Game – How to name brands and protect trademarks. Online Pricing In A Nutshell – Discover how businesses price online. Angels and Devils – Choose your customer before you set your price. Making Prices Hard to Compare – Make it tough for buyers to compare on price alone. Making Prices Easy to Compare – Make it easy for buyers to compare your price. Price Comparison Websites – Who’s big in the price comparison game. Channel Conflict – How to juggle multiple distribution channels. Domain Names.EXECUTIVE SUMMARY – Fast Start the Domain Name module. Domain Names – The warts and all of Domain Names. Buying Pre-Loved (secondhand) Domains – The Pros, the Cons and What to Avoid. Selling Your Domain Name – How it’s done and where. Subdomains - The secret weapon at your disposal. Getting Your Website Built.EXECUTIVE SUMMARY - Fast Start the Getting Your Website Built Module. SEO Before You Start – Stuff you need to consider BEFORE you build. Writing a Technical Brief – 10 No-Brainers, Plus What Else to Include in Technical Specs. Hiring a Web Developer or DIY – Beware the snake oil salesman. What to know BEFORE you hire a developer. Content Management Systems – Proprietary, Open Source or HTML Editors? The lowdown on them all. Blogs – How businesses start online conversations with customers. Sample technical brief for a blog – What to think about when creating a blog. Navigation and Usability – How to make it easy for visitors to reach their destination. Sitemaps and sitemaps – what they are (and yes, they're different) and why you MUST have them. Accepting Online Payments – The what's and how's of accepting online payments. Page Load – Be user-friendly and on the front foot in the new frontier for SEO. Website Speed Test – Take this test now to discover if your site loads faster than a speeding bullet. Google Webmaster – Learn to set yourself up in this must-have Google Tool. Google Analytics – Getting Around Google's Reporting Tool. Choosing your hosting service – Hey! They aren't all created equal. We tell you what to look for. Developing Content.EXECUTIVE SUMMARY – Fast Start the Developing Content Module. Banners – All you need to know about the No. 1 online visual representation of your brand. Fonts – Website fonts, compatible fonts, font tags and more. Writing Headlines – How to write great headlines that stop potential buyers dead in their tracks. Internet Copywriting 101 – 11 Rules To Create Killer Copy. Writing long sales copy – How to write jaw-dropping long sales copy. Sample Sales Letter – We pick apart the formula for Long Sales Letters. Using Images – What to do to present yourself in the best possible way. Displaying images – How to be inventive with showcasing your pictures. Podcasting – Audio for the new high-tech, connected world. Video – The Hows and Whats of Online Moving Images. Video Hosts – Need to save on bandwidth charges? We tell you where to go, nicely of course. Search Engine Optimisation.Search Engine Overview – The Basics of Search Engines. Search Engine Rules – MUST READ! Know the Rules to Avoid Penalty. Bing Rules – How to avoid Bing penalty (it could cost you your rank). Google Rules – How to avoid Google penalty (it could cost you your rank). Yahoo! Rules – How to avoid Yahoo! penalty (it could cost you your rank). How Google Ranks – The Overview to Everything Google. Keyword Research – It’s not Rocket Science finding the right phrases for your website. Keyword Research Tools - Fast guide to freebie and paid tools you can use. On-Page Optimisation – How Google Crawls Pages. Meta Data – How To Code the <Head> Section. Coding images for search – Alt Text and Google Images. Adjusting Page Content – The Final On-Page Attribute. Off-Page Optimisation – How to Google Finds You. Link Strategy – Where to get backlinks for your website. Directories, Page Rank 5 or Higher – 215 Directories by page rank, subject and their quick links. Robots.txt – Learn what it is and how to create it. Page Load – The New Frontier to Optimise for Search SEO For Local Businesses – Strategies for geo-targeting markets. Article Marketing – How other people spread around content about you. Article Directories – 50 Article Directories by Rank, PR, and whether they are No Follow. Unsolicited Invitations - What to do about those tempting but unsolicited emails Online PR.How to launch a website – Publicity (NOT advertising) is what you need. How to get on Google News – Press release strategy, Online PR campaign tips, Writers and more. Personal Branding – Building the profile of individuals. Reputation Management - See how it can go terribly wrong. Proactive Brand Protection Strategies – Stop damage from occurring before it starts. Online Brand Damage Control – How to react to brand-reputation damage. Reputation Management Tools – Free and Paid tools to help you manage your reputation. Online Advertising.Pay-per-click Advertising – All the basics of Google Adwords. How Advertisers Choose Keywords – Uncovering the right keywords. Pay-Per-Click Copywriting – What you need to know about writing killer ads. Bidding for PPC Advertising - How to make the dollars make more cents. Advertising Tools – Freebie tools you can use to refine your campaigns.
|