Quicklinks

Here are some quick links to training content in my site (the fun stuff and book reviews is in my BLOG):

MARKETING:

MARKETING IS NOT ABOUT MEETING CUSTOMER’S NEEDS
Today’s marketer doesn’t need to worry about meeting customer’s needs, they need to know how to beat their competitors.

 

PRODUCT:

HOW TO CREATE A NEW PRODUCT CATEGORY
How product categories are created and the strategic rules you need to follow.

HOW TO POSITION YOUR PRODUCT
An explanation of market positioning, how its done and the use of slogans and taglines.

HOW TO FIND A PRODUCT GAP THROUGH SEGMENTATION
If you’re looking for a gap in a crowded marketplace for a new product, check out what your competitors offer.

 

CHANNEL STRATEGIES:

INTERNET BUSINESS VS BRICKS AND MORTAR CHANNEL
An overview of the difference between creating a complementary channel vs building a pure online business.

CHANNEL CONFLICT MANAGEMENT STRATEGIES
An overview of the four major channel management conflict strategies used by manufacturers online.

 

SMALL BUSINESS:

WHY SMALL IS THE NEXT BIG
A piece to inspire entrepreneurs from all over the world.

HOW DAVID TAKES ON GOLIATH
8 Rules that the smaller, newer competitor should follow to tackle a market Goliath.

10 MARKETING ACTIVITIES ON THE CHEAP
Ideas to help you build your brand on a shoestring budget.

 

PRICING STRATEGY:

AN INTRO TO PRICING
Get a reality check about pricing before you start.

HOW TO PRICE PRODUCTS
This covers the basics (including models) of pricing products.

PRICING MODELS EXPLAINED
A more detailed look at the major pricing models used to price goods and services.

THE PSYCHOLOGY OF PRICING
Pricing is a game of the mind with techniques used to make price appear to be more favourable.

THE BASICS OF COSTS
Together, fixed and variable costs make up total cost. Total costs and contribution should factor in pricing strategy.

PRICING AND THE GROSS PROFIT MARGIN.
Learn the importance of Gross Profit Margin and how to calculate it.

HOW TO CALCULATE BREAKEVEN
A Breakeven Analysis is useful if you are considering expansion.

HOW TO SELL YOUR PRICE
Half the battle is not the price. Half the battle is being comfortable about selling the price.

HOW TO TEST FOR PRICE SENSITIVITY
Businesses want to know by how much they can increase their prices without losing too many sales.

RUN FROM PRICE BUYERS, QUICK!
We’ve all had to deal with them, the time wasters. Don’t bother. They’ll put you out of business.

SIGNS OF UNDERPRICING
The best way to know that you are underpricing is because nobody is whining about your price.

SIGNS OF OVERPRICING
Overpricing is possible, but is uncommon. See these indicators to see whether you’re overpricing.

WHEN TO DROP PRICES
How to respond to overpricing concerns and strategies to address them.

HOW TO MAKE PRICES HARD TO COMPARE
Pricing strategies for non-price driven products that still need to be competitive.

HOW TO MAKE PRICES EASY TO COMPARE
Techniques you can use to enable your pricing to be easy to compare to competitors.

PRICING INNOVATIVE PRODUCTS
Pricing strategies for products that have no comparative pricing.

ME-TOO PRODUCT PRICING
The market leader sets the prices for the product category. This explains what everyone else does.

CREATING AND MAINTAINING TERM COMMITMENTS
Contracts offer both buyers and sellers some distinct advantages around supply and price.

PRICING AND SELLING LUXURY GOODS.
What can the average salesperson learn from Tiffany and other exclusive retailers? Plenty.

AVOIDING A PRICE WAR
Some tips to help you avoid getting into a price war with competitors.

8 STRATEGIES TO MOVE OLD INVENTORY
If you’re looking to move old inventory, here are 8 techniques that you can consider.

 

BRAND STRATEGY:

THE DOS AND DON’TS OF NAMING NEW BRANDS
Some tips to avoid mistakes when naming new brands, especially for the Internet.

THE HOW-TO ON BRAND POSITIONING.
Advice, strategic options and case studies to show successful brand positioning.

HOW TO BRAND A DISEASE
How the Pharmaceutical industry brands a disease to create demand for its cures

 

DIGITAL MARKETING:

ONLINE BRAND STRATEGY 101
The 7 digital marketing strategy rules you need to know about creating an online brand.

CREATING AN ONLINE BRAND
An overview of what you’ll need to know to enter the online brand space.

BRIEFING BRAND AGENCIES
For people who are briefing an agency on the development of a new brand, specifically naming and visual identity.

GOOGLE SEO 101
A basic explanation of the construction of the search engine, how it works and how to rank.

7 SEO MISTAKES TO AVOID
The most common mistakes with SEO and how to avoid them.

THE KEYWORD HIERARCHY (SEO)
Achieve your goals of being found across multiple, completely different keywords and phrases using this hierarchy model.

27 NAVIGATION TIPS
Navigation is critical to usability. Follow these tips to enhance your website customer experience.

DOMAIN NAME BLACKLISTING
Before investing in a previously used domain, check its health.

eCOMMERCE LEGAL REQUIREMENTS
The legal requirements of online retailers in Australia.

ACCEPTING ONLINE PAYMENTS
An overview into accepting online payment, including transaction security, payment gateways, shopping carts and checkout.

 

REPUTATION:

REPUTATION MANAGEMENT 101
An overview of Reputation Management, focusing on trust & authority, trademark issues and counterfeit products.

ONLINE BRAND DAMAGE CONTROL
How to respond to negative online commentary and/or a major incident.

 

TECH:

SIRI IS DEAD, LONG LIVE QUEEN VIV
An interesting piece on the extension of the Siri technology into Generation Two, Viv.

 

BUSINESS PLANNING:

INTRO TO BUSINESS PLANNING
My favorite 12 philosophies before you start planning your business.

THE BASICS OF A BUSINESS CASE:
The Basics of a Business Case – what it does, why it matters, critical success factors and what to include.

REVENUE FORECASTING 101
An overview of revenue forecasting, what and why, and how to compile your forecasts.

EXPENSE FORECASTING
An overview of expense forecasting and sample forecasts for you to follow.

BALANCE SHEETS
A basic overview and explanation of Balance Sheets.

INCOME (PROFIT & LOSS) STATEMENTS
A basic overview of and explanation Income (Profit & Loss) Statements.

 

MEDIA ASSETS:

PODCASTING FOR BEGINNERS
The basic how-to and why on podcasting as a broadcast medium.

7 FREE STOCK IMAGE RESOURCES
If you’re operating on a tight budget but still need to look professional, try these free image resources.

 

CASE STUDIES:

CASE STUDY: McDONALDS SECRET SAUCE – WHAT THE GOLDEN ARCHES CAN TEACH YOU ABOUT BUSINESS
The bedrock principles to build a global powerhouse brand can apply to all businesses – of all sizes.

CASE STUDY: HOW APPLE DOMINATED MP3 MARKETS
A case study into a product-driven company, self-cannibalisation and stopping copycats.

CASE STUDY: HOW TOYS R US DOMINATED THE TOY WORLD
A case study in successful retail category domination and the marketing strategies that were used.

CASE STUDY: HOW SKYROCK MADE SOCIAL MEDIA PROFITABLE.
A case study following how the French social media youth platform, Skyrock, was able to be profitable.

 

OTHER INTERESTING STUFF:

WINNING TEAMS PLAY TO WIN
The principles that separate great teams from mediocre teams.

4 STEPS TO PERSONAL BRANDING
Need to raise your profile? Maybe it’s time to do a little branding work on yourself.

BOOK REVIEW: THE CLUETRAIN MANIFESTO
If you want to understand the seismic cultural shift driven by technology, read The Cluetrain Manifesto.

BOOK REVIEW: LIFE’S A PITCH: WHAT THE WORLD’S BEST SALESPEOPLE CAN TEACH US ALL
An easy, entertaining read about the strategies of the world’s best salespeople and how to apply those strategies to your life.

BOOK REVIEW: THE ART OF THE DEAL – DONALD TRUMP
The 11 principles that have propelled Donald Trump to billionaire status.

BOOK REVIEW: SCREW IT, LET’S DO IT – RICHARD BRANSON
Richard Branson’s nine philosophies that have guided him to the success he has achieved.