Internet Marketing Strategy
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Who Needs The Internet Marketing Strategy Module?
Anybody looking to build a brand or successful business using the Internet as a primary channel to market. This module suits existing marketers looking to fill skill gaps.
The Internet Marketing Strategy Tutorials.
1. EXECUTIVE SUMMARY – Fast Start Overview of Internet Marketing Module.
The Executive Summary provides you with a quick overview of the entire module. It includes a video that covers off the major points of the Online Marketing Strategy Module and points users to relevant tutorials to dive into information more deeply.
2. ONLINE BRAND STRATEGY – How To Build A Brand Online.
When it comes to the Internet, traditional bricks-and-mortar brand strategy needs to be adjusted to reflect how the medium is used. Rather than being a generic tutorial on brand strategy, this tutorial focuses on those brand strategy nuances that apply to the growing, changing, commercial, global marketplace that is the Internet.
3. POSITIONING – How To Jockey For Space In A Customer’s Mind.
This tutorial covers off what positioning is, how it’s developed and gives examples of company slogans. There are also tips regarding writing your own slogan.
4. COMPANY SLOGANS – What Other Companies Do.
This tutorial includes a long list of what other companies do for slogans. It’s included to prompt you with ideas regarding what slogan you can create for yourself.
5. SPYING ON COMPETITORS – Forget Your Balaclava, The Internet Lets You Easily Snoop.
In the online world, it’s super easy to gather competitive intelligence. This tutorial shows you step by step how to spy on competitors and get the intelligence you need to make more informed decisions and devise ways to negate competitive marketing strategies.
6. SOURCE CODE – See What The Search Engines See.
Source Code is very revealing (especially of competitor’s strategies) provided you know exactly what you should look for. Here is an easy-to-follow video tutorial that shows you how to read source code.
7. SOURCE CODE – A CASE STUDY – Behind The Competitive Scenes.
This is a practical example, using random plumbing competitors, that shows you why one ranks on the front page of Google and the other languishes on Page 10.
8. MONITORING YOUR COMPETITORS – Monitoring Competitors Moving Forward.
You’ve done your homework and checked out competitors, but how do you keep an eye on them in future? This tutorial provides you with some easy things you can do.
9. HOW TO DO A COMPLETE COMPETITOR ANALYSIS – Your Step-By-Step Guide.
This tutorial shows you how you can take any industry, carve it up into niche markets, then figure out who the competitors are and plot their online strategies.
10. NICHE MARKETING STRATEGY – David Versus Goliath And How It’s Done.
For the vast majority of netpreneurs (entrepreneurs that head online), a niche strategy is what they will need to deploy to be able to compete online. Unlike the bricks-and-mortar world, if a large player dominates a category, there is little room for anyone else.This tutorial simply explains a niche marketing strategy, what it is and how it’s done.
11. FINDING PRODUCTS TO SELL – Stuck What To Sell?
Some people know what they want to sell while others don’t. Furthermore, not everything you can imagine will sell well online. This tutorial offers some guidance, places to go for ideas, how to identify hot markets and much more.
12. USING EBAY FOR RESEARCH - What You Can Learn From The Auction Giants.
The Internet offers a fantastic array of information at your fingertips and if you’re selling a commodity item, you can use auction websites as a great research repository. This tutorial explains how to use both eBay and TradeMe (NZ) for product research and shows what research data can be derived.
13. HOT SEARCHES – Finding Out What Searches Are Scalding Hot.
If you’re an eBay trader or a netpreneur that wants to make a quick sale, you might be particularly interested in selling products that are topical or “hot” at the moment. This tutorial offers 15 different places where you can research searches are hot so you can develop your product around it.
14. HOW TO INNOVATE – Boring Is Not Safe; Change The Rules Of The Game Through Innovation.
This tutorial describes what innovation is, the attributes of innovation, innovation versus tweaking, and the three steps to innovation. It also includes a case study using Apple.
15. THE NAME GAME – How To Name Brands.
A core plank of brand strategy is the name. This tutorial offers you tips regarding the dos and dont’s of naming brands for the Internet.
16. ONLINE PRICING IN A NUTSHELL – How Marketers Price Online.
Consumers have grown accustomed to the Internet being a price-driven channel. This tutorial explains the first steps of pricing strategy, busts some pricing myths, and introduces popular online pricing models.
17. ANGELS AND DEVILS – Choose Your Customer Before You Set Your Price.
Best Buy Case Study which explains what Best Buy did to segment customers based upon pricing behaviour into angels and devils.
18. MAKING PRICES HARD TO COMPARE – How To Make It Hard For Buyers To Compare On Price.
This tutorial covers off a variety of techniques that the marketer of premium, branded or luxury goods can use to make it hard for customers to easily compare prices online.
19. MAKING PRICES EASY TO COMPARE – How To Make It Easy For Buyers To Compare Your Price.
This tutorial covers off a variety of techniques that the marketer of no-frills, budget or commodity goods can use to make it easy for customers to compare prices online.
20. PRICE COMPARISON WEBSITES – Who’s Big In The Price Comparison Game.
This tutorial includes a list of popular price comparison websites in Australia and elsewhere.
21. CHANNEL CONFLICT – How To Juggle Multiple Distribution Channels.
Channel conflict occurs when the Internet destructively competes with bricks-and-mortar channels; when they compete directly against one another as they attempt to sell the same product to the same market. This tutorial offers up different strategic options to effectively manage channel conflict.
Learning Outcomes.
At the completion of this tutorial, a bricks-and-mortar marketer should understand how traditional marketing strategy applies to the Internet. They should possess a range of marketing strategies to choose from, including product, price and distribution strategies, and tactics that they can deploy to execute marketing plans online.
Dependant Modules.
None.
