On-Site Training And Consultancy
ON THIS PAGE:
- On-Site Training Overview.
- Swinburne University Short Courses.
- Off-The-Shelf In-House Packages.
- Training Requirements And Additional Information.
- Consultancy.
- Testimonials.
- Terms.
On-Site Training Overview.
- Get the skills needed to maximise the world’s fastest growing global marketing channel, efficiently and effectively.
- Learn how to apply marketing principles online and how to outgun your competitors.
- Improve your professional skills and stay relevant in today’s highly competitive job market.
DOWNLOAD OUR ON-SITE TRAINING BROCHURE.
Schedule an on-site or in-house training course where we come to you and deliver a fully-customised training session for your staff.
The primary objective of our training programs is to provide marketing and business professionals with the skills and knowledge necessary to use the Internet to reach new and global markets in the most effective manner.
Companies can choose from programs we have already designed or have programs custom-built to meet specific requirements.
All programs are practically-orientated to teach skills that enable them to effectively use the Internet to market products, services and brands.
Swinburne University Short Courses
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COURSE NAME: “SEO: WRITE TO RANK” COURSE DURATION: 1 DAY VENUE: MELBOURNE CITY CAMPUS, SWINBURNE UNIVERSITY |
DATES:
- Wednesday 28 March 2012
- Tuesday 24 April 2012
- Wednesday 23 May 2012
COURSE DESCRIPTION:
Copy that ranks well in Google rarely does so by accident, usually it is designed that way. Ranking well in Google is an important commercial goal for most businesses operating in a competitive market. But what if the copy you wrote achieved this goal for you? It would mean you wouldn’t have to pay an experienced search engine optimizer to write your content for you. This alone could save you thousands of dollars, since good optimizers aren’t cheap.
COURSE SUITS:
This program suits brand and marketing managers, small business owners, web administrators, content creators and writers, academic staff and other people working in the Internet area.
LEARNING OUTCOMES:
- Understand how Google ranks
- Know how to choose the best keywords
- Become proficient at using essential web tools
- Create content exactly like a SEO pro
- Upgrade your practical skills to include the Internet
ENROLMENT & PRICING: Please Contact SWINBURNE INDUSTRY TRAINING AND DEVELOPMENT DEPT.
Off-The-Shelf Packages.
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COURSE NAME: “GOOGLE 101″ COURSE DURATION: 1 DAY VENUE: ON-SITE BUSINESS SHORT COURSE |
COURSE DESCRIPTION:
Google 101 is the ultimate one-day program on everything Google.
- Learn how Google ranks websites, map listings and search PPC ads.
- Discover how people use Google to find your products, services, brands (and competitors).
- Learn how to SEO your own website, map listing or blog and take control of your online presence.
With this knowledge and skill, you can DIY if you choose, saving you $000s in ongoing SEO consultancy fees, or be sufficiently informed that you can pick better quality vendors to work with you.
You can assess the effectiveness of your PPC ad campaigns based upon Google’s ranking criteria – and how compliant your advertising is. You can avoid making the common PPC mistakes that cost marketers valuable budget.
COURSE SUITS:
This program suits marketers looking to fill knowledge gaps, business owners and managers wanting to rank in major web search engines or use pay-per-click search advertising, entrepreneurs and academics.
Learn More or email me to book.
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COURSE NAME: “USING THE INTERNET AS A RESEARCH TOOL” COURSE DURATION: 1 DAY VENUE: ON-SITE BUSINESS SHORT COURSE |
COURSE DESCRIPTION:
In the old days, marketers and business owners relied on data collected by the Bureau of Statistics to build industry profiles and market intelligence. Often this data is years out of date.
But what if I told you that I could tell you what was happening in your industry last month? And in far more detail than any ABS research could ever do?
What if this information was available, free of charge, anytime you wanted it?
Gone are the days where competitive intelligence meant rummaging through rubbish bins. The Internet is a rich research tool when you know how to use it.
This program will show you how to find and size markets, improve how you target customers, stay abreast of trends and undertake leading-edge competitive intelligence, all from your desktop.
This one-day program will teach you how it’s done.
COURSE SUITS:
This program suits marketers looking to fill knowledge gaps, business owners and managers wanting to use the Internet as a research tool, entrepreneurs and academics.
Learn More or email me to book.
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COURSE NAME: “BUILDING A BLOG USING WORDPRESS” COURSE DURATION: 1 DAY VENUE: ON-SITE BUSINESS SHORT COURSE |
COURSE DESCRIPTION:
The World’s favourite blogging platform is WordPress, and Google really loves WordPress, so if you’re looking to build a blog that ranks well so you can attract prospects and customers, you’ll be hard pressed to beat WordPress.
Apart from being Open Source (which means its free for you to use), it boasts one of the easiest dashboards around so even if you or your staff have NO Internet experience, you’ll find using WordPress a breeze.
This one-day program teaches you everything WordPress – how to use it, how to get content shared, and how to build a blog that ranks.
COURSE SUITS:
- Bloggers.
- Business Owners And Marketers Wanting To Use Blogs To Rank In Search Engines.
- Business Owners And Marketers Wanting To Use Blogs To Create Communities.
Learn More or email me to book.
Requirements And Additional Information.
CUSTOMISED TRAINING.
For customised training requirements, please email me.
Customised training is quoted per project.
PROGRAM REQUIREMENTS.
Unless otherwise stated, ALL participants need to have access to computers that are connected to the Internet.
Venue Requirements.
- Venue to be supplied by client.
- A projector that is attached to a computer is required for demonstration purposes.
Investment.
$2500AUD Per Day. (Prices do not include GST.) (Maximum 10 participants.)
A Deposit Of 50% Is Required For New Accounts.
- Travel and accommodation expenses are passed on to client, at cost.
- Course materials are included and are supplied by Undercover Strategist.
For more information, please refer to the Terms and the Training Terms and Conditions.
Consultancy.
If you are looking for a private consultancy, please email me using the contact form.
Projects are custom quoted depending on your requirements.
Testimonials.
You can read some testimonials for my training and consultancy services by visiting the Undercover Strategist testimonials page.
Terms and Conditions.
View our Terms and Training Terms and Conditions.
