So, who is the Undercover Strategist?

Undercover Strategist is an Australian website.

It was created by Fiona Mackenzie, who is a marketing strategist that has worked with big business and small – and she makes no secret that she loves the marketing strategy game. She is a qualified marketer, holds the MBA from the University of Auckland, and began her training in writing (journalism) some twenty years ago.

(You can find out much more about Fiona’s credentials by sneaking a peek at her public LinkedIn Profile.)

Her Internet experience includes online retailers, business-to-business service providers, telecommunication businesses and a long gig working designing websites inside one of Australia’s biggest banks.

She has worked with lawyers, recruiters, medical practitioners, stores, content providers, ad agencies and many others that have turned to her for web strategy advice, search engine ranking help, and assistance with design and construction of websites.

Because she is a marketing strategist, her expertise encapsulates bricks-and-mortar business as well, so she is uniquely placed to help businesses manage all elements of marketing strategy – whether it is online or not.

She is often called upon to work on sales strategy, pricing strategy, brand strategy and every other element of marketing. Outside of her work, Fiona is a mum, which means she can add cooking, cleaning, picking up mess, almost unlimited patience and driving around town to her list of talents.

Chris Cooper

Chris (a seriously good guy) Cooper is an Australian web developer who lives in Melbourne, Australia.

He's also a guest contributor on Undercover Strategist – and has helped extensively with the development of this website.  

So Chris is the guy who can talk knowledgeably about building websites, hosting them, incorporating Google tools like Webmaster and Analytics, and many other tech topics related to the building of websites.

Chris works as a freelance web designer and developer who specialises in creating websites that work for the small to medium business sector. InGear Design has worked with businesses operating in telecommunications, travel, sport, retail and much, much more.