Getting Your Website Built
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Who Needs The Getting Your Website Built Module?
Anyone about to build a website – either themselves or using a third-party, such as a web developer.
The Getting Your Website Built Tutorials.
1. EXECUTIVE SUMMARY – FAST START GETTING YOUR WEBSITE BUILT MODULE.
The Executive Summary provides you with a quick overview of the entire module.
It includes a video that covers off the major points of the Getting Your Website Built Module and points users to relevant tutorials to dive into information more deeply.
2. SEO BEFORE YOU START – GETTING SEO INVOLVED BEFORE YOU BUILD.
Almost everyone wants their website to rank in a major search engine, but the problem is they think about this after they have their website built. This tutorial covers off the value a SEO can add to the build process and why you should employ them before you start building.
3. WRITING A TECHNICAL BRIEF – WHAT IT IS, HOW IT’S DONE, WHAT NEEDS INCLUDING.
Most people know what they want their website to do, but formalising it so that a web developer can actually build it to specification is the process of writing a technical brief. This tutorial includes a layout of a technical brief you can use and also includes inclusions you should factor in.
4. HIRING A WEB DEVELOPER OR DIY – WHAT TO KNOW BEFORE YOU HIRE A WEB DEVELOPER.
This tutorial explains the different roles of people involved in web design and development. It also includes tips for narrowing down your choice of web developer and where to go for web recommendations.
5. CONTENT MANAGEMENT SYSTEMS (CMS) – HTML EDITORS, OPEN SOURCE, PROPRIETARY CMS.
Marketers have a choice of three main types of software to manage their online content. They can use an HTML Editor, such as Dreamweaver, or an Open Source CMS or a Proprietary CMS. Each system has pros and cons which are outlined in this tutorial as well as general recommendations for which system to choose.
6. NAVIGATION AND USABILITY – HOW TO MAKE IT EASY FOR VISITORS TO REACH THEIR DESTINATION.
Navigation is the means by which visitors to your website find content they are looking for. This tutorial explains the different styles of navigation and also provides tips regarding general acceptable usability standards related to navigation.
7. SITEMAPS – HTML SITEMAPS AND XML SITEMAPS.
In the web development community, there are two types of sitemaps; HTML sitemaps and XML Sitemaps. These are different from one another. The HTML sitemap is a form of navigation for site visitors while an XML Sitemap is used by search engines. Both are essential if you want to rank and provide an optimum user experience. This tutorial includes all you will need to know about both.
8. ACCEPTING ONLINE PAYMENTS – ECOMMERCE AND GENERATING INCOME.
To accept payments over the Internet you require a shopping cart, checkout and payment gateway. There are other alternatives too, such as Paypal. In this tutorial, there is a general introduction to the different types of software, tips about each of them and a comparison between Paypal and traditional banking merchant gateways.
9. PAGE LOAD SPEED – ESSENTIAL FOR USABILITY, THE NEW FRONTIER FOR SEARCH RANK.
Page Load Speed refers to the speed in which your webpage renders in a browser and displays on a computer screen. It is important because Internet users are impatient. It is also important because Google will factor it into your organic rank. This tutorial covers off what is appropriate in load speed and offers recommendations regarding how to reduce load speed.
10. WEBSITE SPEED TEST – SEE IF YOUR WEBSITE IS A HARE OR A TORTOISE.
Just enter your website into this tool to see how fast or slow it loads.
11. GOOGLE WEBMASTER – A MUST-HAVE GOOGLE TOOL.
If you aspire for your website to rank well organically in Google, you’ll need Google Webmaster set up and your site verified via its console. It’s free to have a Google Webmaster account. This tutorial explains Google Webmaster and shows you, step by step, how to set up Google Webmaster and verify your website.
12. GOOGLE ANALYTICS – WEBSITE REPORTING AND ANALYTICS.
Google Analytics is essential if you are running Google advertising, but all websites should have some form of reporting and analytics so that the site owner can see how their website is performing. This tutorial explains how to set up Google Analytics and profiles alternatives to Google Analytics for those people keen to look at other reporting packages.
13. CHOOSING YOUR WEB HOSTING SERVICE – THE FIRM THAT KEEPS YOUR WEBSITE ALIVE.
A web hosting service provides space on its server for your website and its job is to keep your website up and running on the Internet 24/7. For this reason, you need a reliable partner. There are differences between hosting companies in terms of server capability, levels of service and price. This tutorial provides a list of tips and questions to ask to narrow down your choice of web host.
Learning Outcome.
As a consequence of completing this module, you should have sufficient levels of knowledge to be able to confidently commission a third-party vendor to design and build your website and choose a third-party web hosting partner.
You should possess a sufficient level of knowledge regarding basic technical website requirements that you will be able to ensure your web developer builds a website that is technically capable of ranking well organically.
Dependant Modules.
None.
