Reputation Management 101

They Said What?! The term Reputation Management refers to deliberate activity that is undertaken by marketing and public relations people to combat negative impressions that are caused when someone posts damaging content online. It is also referred to as Search Engine Reputation Management (SERM) or Online Reputation Management (ORM). So they said mean things. Who […]

Online Brand Damage Control

Ouch, that hurt! The simple fact is, that online, you cannot stop harmful feedback from occurring, and much of the negative feedback that occurs is not intended to be malicious, although it might be unpalatable and ultimately damaging if it’s in large enough volume. However, you can control how you respond to it and this […]