The How-To On Brand Positioning

The marketplace is crowded, and its full of brands jostling for position. They all want to win their place in the consumers mind. Here’s how it’s done.   Defining Market Positioning. Depending on who you talk to, positioning is a marketing term that has come to mean different things to different people. It was originally […]

The How-To on Product Positioning

Depending on who you talk to, positioning is a marketing term that has come to mean different things to different people so today we’re going to stick with my definition and I define positioning as how the customer perceives your product versus comparable or competitive products. In its most simplistic explanation, positioning is what the […]