Expense Forecasting

If you’ve read, Revenue Forecasting 101, you already know that forecasting is the process of predicting the future based on past and present data and analysis of trends. The purpose of forecasting is to establish benchmarks and some certainty around financials as a business faces its future and the decisions it needs to make to […]

Revenue Forecasting 101

If you don’t know where you’re going, you’ll end up somewhere else. As best it can, I think this describes why you should forecast. Forecasting is the process of predicting the future based on past and present data and analysis of trends. The purpose of forecasting is to establish benchmarks and some certainty around financials […]

The Basics of a Business Case

What is a Business Case? A business case is a written, formal argument for investment of a resource (usually money, but can also be time, people and other resources) into some kind of action, typically a new investment, product or business. The purpose of a business case is to explain the action, objectives and benefits, […]

Domain Name Blacklisting

Domain name blacklisting is a process whereby search engines refuse to rank domains – usually due to previous misbehaviour or attempted manipulation of Google or other search engines. This may occur because a previous owner of the domain has been mischievous. There is a very easy way to check whether your domain (or even one […]

Balance Sheets

The balance sheet is a snapshot of the financial situation of the firm at a given moment in time. On one side of the balance sheet, the company details its assets while on the other side it shows its liabilities. Both numbers should equal (or balance). Here is a hypothetical example of a balance sheet […]

Accepting Online Payment

To make money online, you must incorporate eCommerce functionality in your website so you can accept online payments. This includes a shopping cart, checkout and payment gateway. You will also need to be concerned with security.   SSL CERTIFICATES: Transport Layer Security (TLS) and its predecessor, Secure Sockets Layer (SSL), (pronounced as separate letters) are […]

Channel Conflict Management Strategies

The option of doing nothing online doesn’t apply to most manufacturers anymore. Any business producing a branded product is compelled to offer a website for potential customers to visit. Channel conflict occurs when the online activities of a manufacturer conflict with third-party distributors and dealers. For example, Tom Smith sells his widgets online therefore competing […]

Pricing and the Gross Profit Margin

Pricing is important because it is the primary influencer of the gross profit margin. The gross profit margin is the amount that is left over once the costs of what is sold are paid. Businesses go broke because of declining gross profit margin – in other words, your sales price is too low relative to […]

Me-Too Product Pricing

How me-too pricing works. The market leading brand (often the first brand to move into a product category) sets the prices for the product category. The number two brand almost inevitably enters at a price point just below the market leader to grab market share. Whatever is left over after the two big guns argue […]