4 Steps of Personal Branding

Need to raise your profile? Maybe it’s time to do a little branding work on yourself.   STEP 1: DEFINE YOUR BRAND. Brands must be honest. By its nature, a brand creates an expectation; a personal brand is no different. You need to fulfill brand promises. Articulate who you are and what you stand for. […]

How To Brand A Disease

EDITOR’S NOTE: Originally Posted on 11 October 2010 and still proof that marketing knows no bounds. Found this great little gem in CNN, How to Brand A Disease – And Sell A Cure, which discusses what pharmaceutical companies do to get their drugs on the government subsidy lists. They brand a disease. (How come I […]