Screw It, Let’s Do It

It’s one of those little airport books, you know the sort, a fast and easy read for a two-hour flight. This was one of the attractions for me when I bought it – and of course that it’s Richard Branson, so I was curious to read what he had to say. His philosophies were interesting, […]

Life’s A Pitch

LIFE’S A PITCH: What the World’s Best Salespeople Can Teach Us All – by Philip Delves Broughton. Are you excited by the title? I was and what an easy, fun read it turned out to be. Philip Delves Broughton travels the world interviewing sales people in different industries ranging from selling multimillion dollar Boeing aircraft […]

The Cluetrain Manifesto

I feel positively archaic talking about this, however, if you’ve never read The Cluetrain Manifesto, make sure you do. It’s free, ten years old and a totally great read. Let me whet your appetite with this extract: “A powerful global conversation has begun.Through the Internet, people are discovering and inventing new ways to share relevant […]