Screw It, Let’s Do It

It’s one of those little airport books, you know the sort, a fast and easy read for a two-hour flight. This was one of the attractions for me when I bought it – and of course that it’s Richard Branson, so I was curious to read what he had to say. His philosophies were interesting, […]

Life’s A Pitch

LIFE’S A PITCH: What the World’s Best Salespeople Can Teach Us All – by Philip Delves Broughton. Are you excited by the title? I was and what an easy, fun read it turned out to be. Philip Delves Broughton travels the world interviewing sales people in different industries ranging from selling multimillion dollar Boeing aircraft […]

4 Steps of Personal Branding

Need to raise your profile? Maybe it’s time to do a little branding work on yourself.   STEP 1: DEFINE YOUR BRAND. Brands must be honest. By its nature, a brand creates an expectation; a personal brand is no different. You need to fulfill brand promises. Articulate who you are and what you stand for. […]

How To Brand A Disease

EDITOR’S NOTE: Originally Posted on 11 October 2010 and still proof that marketing knows no bounds. Found this great little gem in CNN, How to Brand A Disease – And Sell A Cure, which discusses what pharmaceutical companies do to get their drugs on the government subsidy lists. They brand a disease. (How come I […]

Winning Teams Play to Win

How winning teams are different to the rest:   ATTRIBUTE NUMBER 1: WINNING TEAMS PLAY TO WIN. Team members realize that wins and losses are often determined by attitude alone. The difference between playing to win and playing not to lose is often the difference between success and mediocrity.   ATTRIBUTE NUMBER 2: WINNING TEAMS […]

Siri is Dead, Long Live Queen Viv

In an ordinary-looking San Jose conference room, a group of hungry engineers gather to order pizza. “Get me a pizza from Pizz’a Chicago near my office,” one of the engineers says to Viv, the artificial-intelligence technology that the team had been quietly building for more than a year. Everyone was a little nervous. Then, a […]