Expense Forecasting

If you’ve read, Revenue Forecasting 101, you already know that forecasting is the process of predicting the future based on past and present data and analysis of trends. The purpose of forecasting is to establish benchmarks and some certainty around financials as a business faces its future and the decisions it needs to make to […]

Revenue Forecasting 101

If you don’t know where you’re going, you’ll end up somewhere else. As best it can, I think this describes why you should forecast. Forecasting is the process of predicting the future based on past and present data and analysis of trends. The purpose of forecasting is to establish benchmarks and some certainty around financials […]

The Basics of a Business Case

What is a Business Case? A business case is a written, formal argument for investment of a resource (usually money, but can also be time, people and other resources) into some kind of action, typically a new investment, product or business. The purpose of a business case is to explain the action, objectives and benefits, […]

Domain Name Blacklisting

Domain name blacklisting is a process whereby search engines refuse to rank domains – usually due to previous misbehaviour or attempted manipulation of Google or other search engines. This may occur because a previous owner of the domain has been mischievous. There is a very easy way to check whether your domain (or even one […]

Podcasting for Beginners

A podcast is a digital audio file that is downloaded via the Internet to a computer or portable media player. Podcasts are usually available in a series, with new episodes received automatically by subscribers. Like other forms of media, the audience is in charge. Listeners choose what to listen to, when to listen to it […]

4 Steps of Personal Branding

Need to raise your profile? Maybe it’s time to do a little branding work on yourself.   STEP 1: DEFINE YOUR BRAND. Brands must be honest. By its nature, a brand creates an expectation; a personal brand is no different. You need to fulfill brand promises. Articulate who you are and what you stand for. […]

Balance Sheets

The balance sheet is a snapshot of the financial situation of the firm at a given moment in time. On one side of the balance sheet, the company details its assets while on the other side it shows its liabilities. Both numbers should equal (or balance). Here is a hypothetical example of a balance sheet […]

Accepting Online Payment

To make money online, you must incorporate eCommerce functionality in your website so you can accept online payments. This includes a shopping cart, checkout and payment gateway. You will also need to be concerned with security.   SSL CERTIFICATES: Transport Layer Security (TLS) and its predecessor, Secure Sockets Layer (SSL), (pronounced as separate letters) are […]