Need to raise your profile? Maybe it’s time to do a little branding work on yourself.
STEP 1: DEFINE YOUR BRAND.
Brands must be honest.
By its nature, a brand creates an expectation; a personal brand is no different.
- You need to fulfill brand promises.
- Articulate who you are and what you stand for. Get friends and colleagues to help.
- Rather than vying for attention in an area that’s saturated with competitors all wanting the same attention, instead head where the competition isn’t.
STEP 2: MANAGE YOUR REPUTATION (IT’S YOURS, AFTER ALL).
- Create positive content by joining networks and forums, writing stories and so on.
- Manage negative content by pushing it from the front page of Google SERP (search engine result page).
- Be careful what you say or write to minimize problems later.
STEP 3: SPEAK UP.
- It is important to have a voice and to get it heard. If you want to brand yourself, you’re going to have to stand out.
- There are many platforms for sharing your views and expertise – if you’re appealing to kids, head over to YouTube.
- If you’re an executive, head to professional forums and networks liked LinkedIn (and many others), write articles and press releases, speak at trade events, or think about creating podcasts (head over to the podcasting tutorial to learn how it’s done).
STEP 4: LEARN THE ART OF SHARING.
Some people win awards and this is how they build credibility. Others share information and expertise to build goodwill – and that’s good for your personal brand, too.
READ: More in random stuff I like in my BLOG.