The point of navigation is improved customer experience and usability. It’s to enable your website visitor to reach the information in your site as efficiently as possible. This means having navigation that’s intuitive, easy to find and use, and fast. To cater to individual preferences, often sites will include multiple ways of navigating, including site […]
It’s a crowded marketplace. Now, isn’t that the understatement of the century? Are you stuck looking for a gap in the market? Something you can slip a product into? There is no question that these days you cannot copy a competitor and win, except on price. You’ll need a product that is different – or […]
You can achieve your goals of being found across multiple, completely different keywords and phrases but you need to build content around each keyword or phrase to avoid spamming search engines. Using a Product Catalogue example I will show you how it can be done. The diagram below is a mockup of a fictional sitemap […]
Using good quality images on your website is the difference between you looking professional or not. But good quality imagery can be expensive – and why not? A photographer is an artisan who has often spent many years mastering the craft of taking a great photo. But when you’re just starting out or even if […]
Many people turn to the Internet as a way to sell products and services. Apart from the usual commercial issues, there are legal issues that all retailers online should be aware of. In summary, they are as follows: Consumer Law and Consumer Rights Any retailer selling online in Australia is subject to Australian consumer […]
What The World’s Best Known Franchise Can Teach You About Business. It doesn’t matter whether you’re a fan of the fast-food giant McDonalds or not really, the point is that there is no denying that the business has enjoyed the sort of phenomenal global success that many executives and investors dream of, but few […]
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Before there was Donald Trump, potential POTUS, there was Donald the businessman and author. His first book and part memoir, The Art of the Deal, published in 1987, climbed into a #1 best seller. Despite its age, The Art of the Deal remains a glorious insight into Donald Trump. Inside its pages are the essential […]