Screw It, Let’s Do It

It’s one of those little airport books, you know the sort, a fast and easy read for a two-hour flight. This was one of the attractions for me when I bought it – and of course that it’s Richard Branson, so I was curious to read what he had to say. His philosophies were interesting, […]

Life’s A Pitch

LIFE’S A PITCH: What the World’s Best Salespeople Can Teach Us All – by Philip Delves Broughton. Are you excited by the title? I was and what an easy, fun read it turned out to be. Philip Delves Broughton travels the world interviewing sales people in different industries ranging from selling multimillion dollar Boeing aircraft […]

Expense Forecasting

If you’ve read, Revenue Forecasting 101, you already know that forecasting is the process of predicting the future based on past and present data and analysis of trends. The purpose of forecasting is to establish benchmarks and some certainty around financials as a business faces its future and the decisions it needs to make to […]

Revenue Forecasting 101

If you don’t know where you’re going, you’ll end up somewhere else. As best it can, I think this describes why you should forecast. Forecasting is the process of predicting the future based on past and present data and analysis of trends. The purpose of forecasting is to establish benchmarks and some certainty around financials […]

The Basics of a Business Case

What is a Business Case? A business case is a written, formal argument for investment of a resource (usually money, but can also be time, people and other resources) into some kind of action, typically a new investment, product or business. The purpose of a business case is to explain the action, objectives and benefits, […]

Domain Name Blacklisting

Domain name blacklisting is a process whereby search engines refuse to rank domains – usually due to previous misbehaviour or attempted manipulation of Google or other search engines. This may occur because a previous owner of the domain has been mischievous. There is a very easy way to check whether your domain (or even one […]

Podcasting for Beginners

A podcast is a digital audio file that is downloaded via the Internet to a computer or portable media player. Podcasts are usually available in a series, with new episodes received automatically by subscribers. Like other forms of media, the audience is in charge. Listeners choose what to listen to, when to listen to it […]

4 Steps of Personal Branding

Need to raise your profile? Maybe it’s time to do a little branding work on yourself.   STEP 1: DEFINE YOUR BRAND. Brands must be honest. By its nature, a brand creates an expectation; a personal brand is no different. You need to fulfill brand promises. Articulate who you are and what you stand for. […]